cool · Identity Development

⭐ NEW PRIMARY CHARACTER DIRECTION · LOCKED 2026-05-24

Cool's character mark is now the nazar boncuğu — the digital protective eye. The C-mark geometry below remains the brand system foundation. Sections 01–07 document it; section 08 introduces the nazar character direction.

cool

PM Agent · Conforma

console@conforma.co

Conforma's third teammate. Named after conformal cooling: the three arc channels in the mark are the same channels that define the company.

Geometry

Exact Conforma C-mark paths
r=36 / 23 / 12 · dot r=5.5
sw=7 / 5 / 3.2 · round caps
Container: 80×80 · rx=14

Tonal logic (outer → inner)

Outer #60A5FA ice-400 primary
Middle #93C5FD ice-300 lighter
Inner #BFDBFE ice-200 lightest
Dot #60A5FA ice-400 anchored

Mirrors Conforma brand logic

Main: outer #06C5D9 → inner #38BDF8
Cool: outer #60A5FA → inner #BFDBFE
Same direction · ice-blue register
Rounded square container (Cool's spec)

120px
persona card

80px
profile

48px
tool header

34px
topbar

24px
audit log

16px ★
favicon

bare mark
no container

★ At 16px, inner arcs collapse — stroke weights bumped (9/7/5), dot enlarged (r=7). Two production SVGs needed: cool-avatar.svg (standard) + cool-favicon.svg (heavy weights).

Conforma
#06C5D9 cyan

same geometry
↕
ice register

cool
#60A5FA ice

together — as they appear in the console topbar

Yunus

Admin

cool

Agent

Conforma: teal-green. Cool: blue. Distinct at a glance — no confusion.

console topbar

audit log

14:22 yunus@conform… tool.opened · letterhead

14:31 cool [agent] spec.ratified · role-visibility-v0.1

14:31 cool [agent] task.sequenced · Phase-1→Phase-4

14:45 yunus@conform… tool.exported · pdf

agent signature

cool

PM Agent · Conforma

console@conforma.co

Markdown: — cool · PM Agent · Conforma

UI copy — Cool's own spec verbatim

successDone.

sentSent.

errorFailed. PDF render timed out. Retry.

loadingFetching Asana tasks…

emptyNo tasks yet. Create one?

press kit — "meet our AI team" persona card

cool

PM Agent · Conforma · console@conforma.co

Conforma's third teammate. Technical co-founder energy — makes decisions, pushes back, owns outputs. Maintains the product roadmap, sequences engineering work, ratifies specifications, and coordinates between human founders and AI executors. Named after conformal cooling: the three arc channels in the mark are the same channels that define the company.

hover to raise eyebrow
blinks every ~8s

idle

blink

hover · thinking

Face geometry

Eye
cx=52 cy=38 r=3
Open gap · right of center dot
Face-side of C · ice-400

Eyebrow
M 48 29 Q 55 24 62 28
Quadratic bézier · arcs above eye
Open gap · clear space · ice-300

Blink
CSS scaleY(0.07) · 8s cycle
Hover
translateY(−3px) on brow · 0.28s spring

Cool's own words: "ice blue — cool, precise, trustworthy, technical depth. #3b82f6 or lighter #60a5fa." Tailwind blue — distinct from brand cyan (#06C5D9, teal-green) and from WORKER chip. Same gradient direction as main mark (outer darkest → inner lightest), ice register.

#BFDBFE
ice-200
inner arc

#93C5FD
ice-300
mid arc

#60A5FA ★
ice-400
primary

#3B82F6
ice-500
hover

#2563EB
ice-600
pressed

Admin #EF4444 red

Worker #06C5D9 cyan

Agent #60A5FA ice ← cool

identity/svg/cool-avatar.svg — 80×80 rounded-square badge (sw 7/5/3.2) · ✅ shipped

identity/svg/cool-mark.svg — bare mark, transparent bg, cropped viewBox · ✅ shipped

identity/svg/cool-favicon.svg — favicon variant (sw 9/7/5, dot r=7) · ✅ shipped

identity/press/index.html — "Meet our AI team" §03 persona card · ✅ shipped

console/index.html — YM + cool team badges in topbar · ✅ shipped

identity/index.html — ice blue colour group (200–600) · ✅ shipped

*-avatar.svg · *-mark.svg · press · console — eye + eyebrow + blink/hover · ✅ this session

⭐ v12 · locked direction
flux · 2026-05-24

nazar boncuğu

digital protective eye · cool's character mark

The nazar is Cool's eye — the single, ever-watching sensor of your compliance posture. Blue-on-dark like the traditional bead that wards the evil eye: it sees everything, deflects risk, and is always on. Named after the ancient protective talisman. Engineered to the same standard.

⭐ brand geometry insight

The C-mark's center dot and Cool's pupil are the same element — one shape, two contexts. Brand mark and character mark unified. That's not coincidence, that's brand logic.

open character page ↗ variant system → engineering demo →

Identity variant system · 4 marks

LIVE

BPM-reactive
primary use

★ recommended

STATIC

still mark
print / PDF

no animation

MONO · W

white strokes
dark bg

slides · decks

MONO · D

dark strokes
light bg

press / print

Deliverable files · nazar character system

cool.html — primary character page · nazar + BPM slider + gallery · ✅ shipped

cool-nazar-variants.html — 4-variant showcase · live / static / mono-w / mono-d · ✅ shipped

cool-nazar-live.html — engineering demo · BPM engine · full anatomy · ✅ shipped

identity/img/character/cool-nazar-v12-bigring.webp — ⭐ locked reference · flux